One of the largest supermarkets on Earth, Lidl, has joined the global cage egg boycott, agreeing to completely end its sourcing of eggs from cage farms by 2025. The new policy affects not only Lidl's shell eggs, but also applies to all private label products that contain eggs. From cookies to mayonnaise to baked goods, nothing sold under the Lidl label will contain eggs from caged hens.
German-based Lidl is an absolute giant in the global retail sector with over 11,500 locations in 27 countries - and is rapidly expanding. Lidl is known for its selling primarily private-label products and offering highly competitive price-points. Despite its low prices, Lidl has been a leader on animal welfare sourcing in the German market and is continuing that trend globally with this most recent commitment.
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http://blog.thehumaneleague.com/victory-lidl-joins-global-movement-to-eliminate-cages

Are suburban consumers ready to give up the familiar grocery experience for bare-bones stores where they have to do their own bagging and leave a quarter deposit for a shopping cart?
That’s what Aldi and other deep-discount chains are betting as they make a big expansion push across the U.S.
Up until now, the German chain and competitors like Lidl and dollar stores have mostly attracted cash-strapped customers. Now they’re moving into wealthier areas as Americans of all stripes get more budget-conscious and their traditional low-to-middle-income niche gets crowded with competitors. Aldi is going even further in appealing to upscale tastes by stocking some fancier goods, such as organic foods.
Bernstein Research analyst Alexia Howard expects discounters to more than double their average annual sales growth to 15% between 2015 and 2020, from 6% over the prior five years. “They seem to have rolled up their sleeves and planned to make inroads with major expansions,” Howard says.

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Marketwatch